红包接龙

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红包接龙 0991-6882666   6176890


手上钱不多的家居建材企业,如何从线上引流获客?

SHIJIAN:2019-08-21 05:49:00 DIANJICISHU:59

[ 亿欧导读 ] 红包接龙线上引流有五条可行之道:搜索排名优化;网络口碑营销;公众号圈粉;全员抖音快手营销;社群引流。

视频,短视频,获客,家居,公众号图片来自“123rf.com.cn”

【编者按】线上获客成本不断升高,大部分家居企业并没有如此财力去做投入,因此必须花小钱办大事。

本文发布于大材研究,作者为邓超明;经亿欧家居编辑,供业内人士参考。


WOMENHUIBUSHIKANDAO,YOUXIEGONGSITOURUZHONGJIN,XIANSHANGYINLIUZUODEFENGSHENGSHUIQI,ZIMEITIFENSIDONGZHEJIBAISHANGQIANWAN,GUANGPINGXIANSHANGJIMENDIANYINLIUDEKEHU,JIUZUYIYANGHUOJISHIJIBAIGEDIAN。DIANSHANGYEWUYINIAN10GEYI。

DANZHEIXIECHENGGUODEBEIHOU,DADUOXUYAOKEGUANDETOURU,ERQIESHICHIJIUZHANGYUANDETOURU,YAORENCAI,HAIYAOJINQIANZHIYUAN。

DUIYUSHOUSHANGKEDONGYONGZIJINBUDUODEJIAJUJIANCAIQIYEYUZHUANGXIUGONGSI,YOUSHENMEHAOBANFACONGXIANSHANGYINLIU?NAXIEQUDAODEXIAOGUOBUCUO?NAXIEZUOFAGENGYOUXIAO?

红包接龙WEIRAOZHEIYANGYIGESHANGJIAQUNTIDEXUQIU,DACAIYANJIUJINTIANXIANJIDAJIATUIJIANWUTAOBANFA,XIANGDUIBIJIAOSHIHEHUAXIAOQIANBANDASHIDESILU。

01 搜索排名优化,依然是可行之策

DADUOQIYEDOUSHIYOUGUANFANGWANGZHANDE,ZHIBUGUOJINGCHANGBAOCHIGENGXINDEBUDUO,JUDACAIYANJIUDECHOUYANG,PINGJUNMEIZHOUBAOCHIGENGXINDEJIAJUQIYEBUDAO30%,BAOKUOJIAJU、JIANCAIYUZHUANGXIUDENGXIANGGUANDEGONGSI。

红包接龙QIZHONG,SOUSUOPAIMINGBIAOXIANBIJIAOHAODEGUANFANGWANGZHAN,JIUGENGSHAOLE,YIBAIDUWEILI,MEIGEGUANJIANCIDESOUSUOJIEGUOYE,QIANSANYEZHINENGSHOULU30JIAWANGZHAN,ERYIGEXIFENXINGYELI,HUIYOUJIQIAN、SHANGWANDEGONGSI。

大材研究的建议是,官方网站一定要弄起来,丰富信息,每周保持更新,根据你的行业、 产品及客户搜索时会使用的关键词,做精准关键词的搜索优化。

红包接龙YICIZHUANWEILI,NIKEYIZHONGDIANZHENGQUCIZHUANSHIDAPINPAI、SHIDACIZHUANPINPAI、CIZHUANPINPAI、CIZHUANNAJIAZHILIANGHAO、NAJIACIZHUANZHILIANGHAODENGGUANJIANCIDESOUSUOPAIMING,RANGQIANZAIKEHUSOUSUOTAXIANGLEJIEDEXINXISHI,NENGGOUZAISOUSUOJIEGUOYEQIANMIANKANDAONIJIADEWANGZHAN,ZHEIYANGHUIZENGJIAHUOKEJIHUI。

红包接龙DIBAN、DENGJU、JIAJU、TULIAO、BIZHI、CHUANGSHANGYONGPIN、ZHUANGXIUGONGSIDENGSUOYOUXIFENXINGYE,DOUYOUTADUTEDEGUANJIANCI,ZHEIXIEDOUSHIQIANZAIKEHULEJIEXIANGGUANXINXISHI,SOUSUOSHISUOYONGDE。BIRUSOUSUO“SHIMUJIAJUNAZHONGMUCAIHAO”、“SHIMUJIAJUSHIDAPINPAI”、“ZHUANGXIUGONGSINAJIAKOUBEIHAO”、“ZHUANGXIUGONGSISHIQIANGYOUNAXIE”DENGDENG。

红包接龙YIXIEDAJINGXIAOSHANGYEKEYIJIANGUANWANG,BAZIJIDECHANPINXINXI、SHILI、KEHUPINGJIA、BENDIDEANLIDENGDOUFANGSHANGQU,XIANGXIZHANSHI,BINGQIEZUOYIXIEYOUHUA,WEIRAOBENDILAIZUO,BIRUCHENGDOUNALIMAICIZHUAN、BEIJINGNALIMAIJIAJUDENGDENG。

ZHENGQUYONGHUZAISOUSUOGANXINGQUDEGUANJIANCISHI,ZAIDIYIYEHUOQIANERYENENGKANDAONIGONGSIDEWANGZHAN。HENDUOGUANJIANCIDOUYOUYIDINGSHULIANGDEYONGHUZAISOUSUO,LIULIANGBIJIAOJINGZHUN。YOUXIEJIANGWANGZHANZUODEHAODEGONGSI,MEITIANLAIZIBAIDUDELIULIANGDOUYOUJIQIAN,ZHUANHUACHENGZIXUNDEKEHULIANGSHAOZEJIGE,DUOZEJIBAI。

02 网络口碑营销,用足社交媒体渠道

1、做一些网络口碑。红包接龙包括悟空问答、百度知道、知乎等平台上,做一些问答式的内容,既回答网友关心的问题,也能起到排名优化的作用,还能通过专业可靠的回答,吸引网友关注与认可。

ZHUDONGDAOSHANGSHUWENDAPINGTAISHANGQU,ZHUDONGHUIDAWANGYOUDEWENTI,HUIFUYIDINGYAOZHUANYE,NENGGOUDADONGDUZHE。KEYIDUOZUODIAN,JILEIDAOYIDINGSHULIANGHOU,YONGCHUJIUDALE,YISHINENGGOUCHIXUBUDUANDIXIYINWANGLUOLIULIANG,ERSHIKEYIZHENGLIQILAI,ZUOCHENGJIQIANZAIKEHUDEMIANFEIZILIAO;SANSHIYUDAOTONGYANGDEWENTI,NIKEYIZHIJIEFUZHIZHANTIEQUSHIYONG;SISHIHAINENGZUOWEIXIAOSHOURENYUANDEPEIXUNZILIAO。

2、入驻大众点评等第三方平台,争取一些好评。红包接龙前期至少集中做到100个好评推荐与晒图,这是比较便宜的引流渠道,一定要跟每位成交的客户达成共识,争取他们能主动去晒单、晒图、晒好评。

DACAIYANJIUZHUYIDAOYOUYIXIEJIAJUQIYEJIANGDIANPINGDEKOUBEIZUODEBUCUO,BIRUCHENGDOUDEXIQUESHENGHUO,ZAIDAZHONGDIANPINGSHIXIANLE5XINGHAOPING,130DUODIANPINGJIA;UJIAGONGCHANGJIN700TIAODIANPING,YESHI5XINGHAOPING。

红包接龙ZHEIZHONGWANGSHANGKANDEJIANDEKOUBEI,YOUQISHILAIZIYIZHUANGXIUKEHUDEHAOPING,YOUTUYOUZHENXIANG,DUIHOUMIANDEYEZHUYINGXIANGHAISHITINGDADE。YOUQISHINEIXIEYUANYIWEIJIAHUAQIANDEKEHU,JIUSHIJIAGEGUIDIANDOUBUSUANSHENME。

03 公众号圈粉,全员转发,逐步积累

KAITONGBINGRENZHENGGONGZHONGHAO,ZAISHANGMIANJINGCHANGFAYIXIEGENZHUANGXIUZHINAN、XUANCAI、JIAJUSHEJI、JIAJUMIAOZHAO、CHANPINCEPINGDENGYOUGUANDEGANHUONEIRONG,WENZIBUYONGTAIDUO,KEYIDUANSHIPIN、TUPIANPEIHEZAIYIQI,BAOCHIMEI1—2RITUISONG1CI,QUANYUANZHUANFA,ZHUBUJILEIFENSI。

红包接龙TONGSHIYITUOGONGZHONGHAOZUOPINTUAN、JIZANLINGQUAN、SHEQUNLAXINSONGLIDENGLIEBIANSHICHUANBOHUODONG,BIRUBAJIKEDEQUNERWEIMAFANGZAIWENZHANGHOUMIAN,SHEJIYITAOXIYINDUZHEJINQUNDEJIANGLIJIZHI,BIRUFAHONGBAO、MIANFEISHEJIFUWUDENG。

04 全员抖音快手营销,抢占短视频的流量

红包接龙NEIBUJIANLIYITAOJILIJIZHI,FADONGQUANBUYUANGONGJUEJINDUANSHIPIN,KAITONGDOUYINHUOKUAISHOUHAO,YOUJINGLIDELIANGGEPINGTAIDOUKAITONG,FADONGQUANYUANDECHUANGYI,LUZHIFABUGEZHONGDUANSHIPIN,ZHIDINGQUANFENZHUANHUADEMUBIAO,ZUODEHAODEYOUJIANG;ZUOBUHAODEBIECHENG,XIANGZUODEHAODEXUEXI。

红包接龙LINGWAI,YIDINGYAOKAITONGGONGSIDEDOUYINKUAISHOUHAO,TONGSHISUZAOYIGEGONGSIDEXUANCAIDAREN、SHEJISHIDENGJIAOSE,NANNVBUXIAN,YOUYIDINGKOUCAI,PEIYANGCHENGZHUBO,ZAISHANGMIANZHIBOJIAJUXIANGGUANDENEIRONG,TONGSHIFABUGONGSIQUANYUANDEJINGCAISHIPIN,BAOCHIPINFANGENGXIN,XUNZHAOBAOPOJIHUI,WAJUEDUANSHIPINDELIULIANG。

SHIDERENDUOLE,SHUOBUZHUNJIUKENENGCHENGGONG。XIANZAIZHEIXIEDUANSHIPINPINGTAISHANG,BUSHIJIUHUIMAOCHUYIXIEXIAOHAO,ZUODEXIANGDANGBUCUO。

05  社群引流,值得全力以赴地做

1、安排专门的销售人员,负责跟各个小区的社区团购团长合作。红包接龙他们拥有本小区的丰富业主资源,建立提成奖励机制,团长拉人有奖励,员工还能再获一点提成。也可以将小区的团长发展成专门的社区代理,这个资源由经销商去激活与运营,合作资源要沉淀到公司系统里,由公司掌握。

2、搞社群裂变。红包接龙推出活动海报,发动本地用户拉新、将海报发朋友圈,截图审核后可领现金券,吸引一定数量的人之后还能领取现金红包及实用小家电、手机等。这种做法,第一步就是想办法不断圈人,让人拉人,老带新,裂变式地将人数扩大。第二步就是筛选,一对一跟进销售,或在社群里举行专场拼购等活动。

3、拼购拉新红包接龙借助第三方应用或小程序,开放拼团机制,网友可自行组织拼团,满员享有特定团购价。未成功拼团的网友,则由销售跟进。

4、推出一些促销卡或者质保延期服务卡、超级爆款等。红包接龙以惊爆价圈粉,比如常见的促销卡,100元抵300元、500元这种,有家居消费需求并且购买意向相对明确的客户,对这种卡会感兴趣。

BIRUZHIBAOBENLAISHISANNIAN,NIKEYIGAOYIGE99YUANDEKA,ZHIBAOQIZAIYANZHANGLIANGNIAN。BIRUBAOKUANCHANPIN,NAPABUZHUANQIAN,YEYAONAYIDINGSHULIANGCHULAIMAI,ZHUYAOSHIYINLIU。BARENXIYINGUOLAIZHIHOU, ZHENGQUDADONGTAMENGOUMAIQITALIRUNCHANPIN。

DAJIAFEICHANGGUANXINYIGEWENTISHI,BASHANGMIANZHEIWUTAOZUOFADOULUODILE,YAOHUADUOSHAOQIAN?YAOPAIDUOSHAOREN?DUOZHANGSHIJIANKEYIJIANXIAO?

红包接龙ZONGHELEDUOQIANLIHOU,DACAIYANJIURENWEI,RUGUOZIJIYOUSHULIANDEYUANGONG,1—2MINGZHUANZHIYUANGONGJIUKEYI。SHENMEYANGDEYUANGONG?SHANZHANGXINMEITIYUNYINGDE,YOUYIDINGCEHUANENGLIYUWENZIGONGDI,SHUXIGEZHONGXINMEITIQUDAO。

BUFENWUFAGAODINGDEGONGZUOKEYIWAIBAO,ZOUXINGJIABILUXIAN,TOURUBUHUITAIDA,YEJIU1、2WANYUAN,BANNIANNEICHANSHENGYIDINGDEXIAOGUOSHIMEIWENTIDE。


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